Oct 1st: The Birth of \zed\ Zaharoff
Vermillian Pea Coat
I have been thinking about this blog entry for a couple of weeks. Words can't explain the flush of emotions when I think about \zed\ Zaharoff. It was a childhood dream of mine - the earliest memories is of showing my mother a Zaharoff boutique, I must have been four years old...all I remember it was drawn in red crayon.
\zed\ Zaharoff is Zaharoff's "diffusion collection" - diffusion is a more affordable collection of a design house. It was entirely inspired by my group of friends on social media. Sharing with them the design process of the various Zaharoff collections throughout the years - the opening price points would start at over $1000. \zed\ Zaharoff was developed so that more people could enjoy what Zaharoff was all about - exceptional FABRICS, exceptional QUALITY and exceptional PRICE.
Designing for women is very very different than designing for men. The texture of fabrics, the prints, and the cuts are much more intricate. Women's clothing (at least for \zed\) accentuates the best parts of a woman, her bust and her, ahem, rear - and tries to make the waist look thinner. My Zaharoff woman looks and feels like a million dollars.
Fun! Fun! Fun!
\zed\ Zaharoff uses some of the best mills in Italy and France, mostly jersey wool blends for stretch and durability. I wanted to make sure these pieces were first-class in every respect except for one, the price. The only way I could do this is direct-to-consumer. By keeping overhead low, I get beautiful pieces that would typically cost triple if we had a \zed\ Zaharoff store.
We live in an era where what I call "throw away" fashion is a commonplace. You pay $50 for a pair of trousers, wear it for one season and then after a couple of dry cleanings, it gets tossed. I wanted \zed\ Zaharoff to be something where you would be able to pass it down to another generation. Don't take my words for it, experience it for yourself.
Posted by George Zaharoff at 21 September 2011, 8:32 PM 
Categories: Zaharoff Collections
Tags: zed zaharoff diffusion italian french mills jersey clothing fashion
Categories: Zaharoff Collections
Tags: zed zaharoff diffusion italian french mills jersey clothing fashion
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